Google Analytics
This website incorporates the Google Analytics component, which is equipped with the anonymizer function. Google Analytics is a service that analyzes web traffic by collecting, gathering, and evaluating data regarding the behaviors of visitors to websites. Such analysis includes tracking from which websites visitors originate (referred to as the “referrer”), which specific subpages they access, as well as the frequency and duration of these visits. This data helps in optimizing the website and conducting cost-benefit analyses of online advertising.
Google Inc., located at 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA, operates the Google Analytics component.
For web analytics, this site utilizes the “_gat._anonymizeIp” application from Google Analytics. This application shortens and anonymizes the IP address of a visitor’s internet connection if accessed from within the European Union or other states in the European Economic Area.
The primary goal of the Google Analytics component is to analyze the volume of traffic on our website. Google utilizes the collected data and information to evaluate the use of our website, to compile online reports showing activities on our websites, and to provide other services related to the use of our Internet site.
Google Analytics is programmed to place a cookie on the information technology system of the visitor. A cookie is a small file stored on the visitor’s computer that allows Google to analyze their use of our website. Whenever someone views a page within this website that has integrated Google Analytics, the visitor’s browser automatically submits data through the Google Analytics component for the purpose of online advertising and commission settlements. During this process, Google acquires access to personal information, such as the IP address of the visitor, which Google uses to track the origin of visitors and clicks, and subsequently for commission calculations.
Cookies store personal information such as the access time, the location from which access was initiated, and the frequency of visits to our website by the data subject. Each time our website is visited, such personal data, including the IP address of the internet access used by the visitor, will be transmitted to Google in the United States of America. Google stores this personal data in the United States. Google may transfer this personal data collected through the technical process to third parties.
Visitors can prevent the setting of cookies by our website at any time by means of a corresponding adjustment of the web browser used, thus permanently denying the setting of cookies. Such an adjustment to the web browser would also prevent Google Analytics from setting a cookie on the visitor’s information technology system. Additionally, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.
Moreover, visitors have the option to object to and prevent the collection of data generated by Google Analytics that is related to the use of this website. To do this, the visitor must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about the visits to web pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection to data collection. If the visitor’s information technology system is later deleted, formatted, or newly installed, then the browser add-on must be reinstalled to deactivate Google Analytics. If the browser add-on is uninstalled or disabled by the visitor or any other person within their sphere of competence, it is possible to reinstall or reactivate the browser add-ons.
Additional information and Google’s applicable data protection provisions can be found at https://www.google.com/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/us.html. Google Analytics is further described at https://www.google.com/analytics/.
This website also uses Google Tag Manager, a tool operated by Google that allows marketing website tags to be managed through a user interface. The Tag Manager itself (which implements the tags) does not register personal data because it operates on a cookie-less domain. However, it may activate other tags that could subsequently register data. If recording has been deactivated at the domain or cookie level, this deactivation will remain in effect for all tracking tags implemented with Google Tag Manager.